TRADING FRESH PRODUCE
HAS NEVER BEEN THIS EASY
CHANGING THE FRESH PRODUCE
VALUE CHAIN WITH TECHNOLOGY
FROM GATE TO PLATE,
WE'RE ON YOUR SIDE
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WELCOME | Experience the freshness

At Freshlinq, we are dedicated to improving the fresh produce trade in South Africa. Connecting producers and buyers through the traditional agency model and optimizing the process by means of our advanced software platform and modern brick-and-mortar markets. We enable a more efficient fresh produce value chain, providing a transparent view of the process and allowing access to data such as real-time, consolidated pricing information.

In South Africa, the way we buy and sell fresh produce has often been cumbersome and inefficient. Pricing has been unpredictable and opaque, existing market facilities do not provide the value buyers and producers desire, and supply chains are not fully optimised.

At Freshlinq, we are optimising the fresh produce trade. Our software platform provides state-of-the-art functionality and insights, and our modern brick-and-mortar markets are managed in accordance with our objective of realising efficiency and effectiveness in trades.

At Freshlinq our vision for the future of fresh produce trade is based on three core pillars: real-time pricing information, total transparency and optimal value-chain efficiency. Realising these objectives will rationalise supply chains and enable the move of high volumes of produce effectively and transparently to the benefit of all parties involved.

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Producers

We give producers of fresh produce access to established markets, and the opportunity to get the best possible prices for their produce in modern, hygienic facilities. Freshlinq’s trading platform gives producers real-time access to their stock and sales information as well as details on their due funds. Our payment systems have also been optimized to deliver quick and efficient payments, this means that we can provide producers with previously unheard-of transparency and peace of mind regarding the trade of their produce.

Service Providers (Not agencies)

Freshlinq offers service providers the platform they need to build professional, mutually beneficial partnerships with producers and buyers. 

Our efficient Freshlinq Trading Platform also provides access to real-time pricing information and increased flexibility to conduct trades remotely.

Buyers

From the largest supermarkets and retailers, to so-called ‘bakkie traders’, and end consumers looking for fresh produce at farm gate prices, Freshlinq’s channels cater for the entire spectrum of buyers of fresh produce. 

We offer buyers convenience, variety and the best value-for-money fresh produce, directly from the farm.

COMPANY INFO

From the start we knew that technology would be our greatest resource in the optimization of the fresh produce trading process. We developed an advanced software platform as a base and as the platform began to gain traction in the market, we continued to target areas within the process that could be optimized. In our pursuit of optimal efficiency, we have expanded the potential of the platform by adding to it a growing network of physical markets. These physical markets can also be utilized as distribution and trading hubs which further support the efficacy of the supply chain.

PARTNERS

Freshlinq is owned by key stakeholders in the fresh produce industry in South Africa. Freshlinq’s partners include:

Producer Organisations Include:

Fresh Product Agencies Include: